by Katie Moore
Like most other Millennial women, my New Years resolution for 2014 is to work out more and live an all-around healthier lifestyle. After a couple days of attempting this new lifestyle, it became apparent that I was going to need a little more incentive to keep up these improved habits. I purchased a Fitbit to help fuel my motivation, but it wasn’t until I discovered three mobile fitness apps that truly sealed my dedication. The following fitness apps don’t just resonate with me. They resonate with the rest of the YAYA market by tapping into its love of reward programs, its need to “do good,” and sharing with friends.
Nexercise feels more like a game than a fitness tool. For every 15 minutes of exercising, the app awards you points that go towards winning real products. These prizes include deals and discounts on fitness apparel, energy bars, spa treatments, and gym memberships. Nexercise appeals to the YAYA consumers’ love of reward programs and digital coupons. As we learned from the 2013 State of the YAYA report, coupons carry a negative stigma for YAYA consumers because they don’t want to appear cheap checking out with a pile of paper coupons. Instead of printed coupons, this group would rather rack up rewards and feel proud whenever they can present a digital promo at the register. Nexercise helps YAYA consumers stay fit while earning points towards rewards, making them feel both slim and savvy.
2) Charity Miles
Charity Miles makes the average person feel like a sponsored athlete. Once the app is downloaded, you simply choose a charity you would like to see receive donations. The options include charities like Autism Speaks, RED, Habitat for Humanity, Stand Up to Cancer, and many more. After selecting the charity of your choice, it is time to go for a run, bike ride, or walk. The app tracks your distance and donates 10 cents for every mile biked and 25 cents for every mile walked or ran. You receive a notification with details of your achieved donation after every work out. This concept is something that truly resonates among the YAYA market. From the 2013 State of the YAYA report, we learned that YAYA consumers want to “do good,” but they don’t think that acting alone will bring about immediate results. Instead, YAYA consumers are much more interested in joining a cause with others because they believe that collective efforts can bring about tangible results. Charity Miles capitalizes on this belief in collective efforts to help YAYA consumers make a difference in the world while working towards their own personal goals as well.
3) Lose It!
Lose It! is an interactive fitness app that sets a daily calorie budget for you and tracks your food and exercise to help you stay motivated and on track with your goals. This app is particularly popular among YAYA consumers because of its ability to connect to friends, family, and peers through social features. Lose It! allows for users to share and interact with friends, groups, forums, and compete in fitness challenges. Users receive awards for winning challenges, and these awards can be shared easily on social media. According to the 2013 State of the YAYA report, YAYA consumers value being able to tell a story more than anything else. They love sharing experiences with peers on social media, and Lose It! gives them the incentive and opportunity to do just that.
(Pictures courtesy: https://www.apple.com/itunes/)